Business / Durban / Food / Uncategorized

1 June World Milk Day Help Tetra Pak fight Undernourishment

Campaign seeks to collect tens of thousands of litres of milk

Two and a half million children in South Africa (14%) attend school hungry, resulting in them not being able to focus properly on their education, according to Statistics on Children South Africa.

This figure is set to rise as the effects of South Africa’s drought impacts food production. John Strömblad, Tetra Pak South Africa MD says South Africans are struggling, under present conditions, to put food on the table. “As a result,” he says, “good nutrition is beyond the means of many people as food prices soar because of the worst drought South Africa is experiencing in two decades.”

The Milk For Change campaign is part of Tetra Pak’s celebration of World Milk Day celebrated annually on 1 June. As part of the campaign, some Pick n Pay supermarkets across Gauteng, Western Cape, and KwaZuluNatal will provide collection points for consumers to donate long life milk while FeedSA will assist with the distribution.

“The composition of dairy products helps to address both current nutrient deficiencies and the risk of developing chronic diseases. According to Rediscover Dairy, the Consumer Education Project of Milk SA,” says Strömblad, “the dairy intake for South Africans is well below the recommended daily intake of 500ml.

Milk is an ideal source of protein and calcium, and also contains a range of essential vitamins and minerals.” Long life milk is produced through an ultrahigh temperature process, which ensures the milk remains fresh –without any preservatives – and retains its nutritional value. Packaging is also a critical aspect of milk preservation. The carton packaging, comprising six layers, also helps with retaining the milk’s nutritional value and freshness, while protecting it from environmental factors.

The campaign, which runs from 26 May to 1 June, will assist in feeding communities in need. Thirtythree thousand litres have already been pledged by dairy industry partners.

FeedSA, a non-profit organisation founded in 1994, runs feeding programmes in townships for children who do not receive government grants. The organisation feeds almost 6 000 children daily.

The Milk For Change drive hopes to encourage consumers to donate milk towards the fight against undernourishment in South Africa’s underprivileged communities. The campaign will also educate consumers about the nutritional benefits of long life milk.

“Consumers are often not aware of the extraordinary technology that goes into preserving milk – the technical aspects of the UHTUltra High Temperature process, combined with the aseptic packaging process. The Milk For Change drive hopes to empower consumers by giving them insight into this technology, which results in shelfstable milk without the need for preservatives,” concludes Strömblad.

For more information visit http://www.milkforchange.co.za

Participating stores

Gauteng

Pick n Pay Greenstone

Pick n Pay Ruimsig

Pick n Pay On Nicol

Pick n Pay Hyde Park corner

Pick n Pay Bedford Centre

Pick n Pay Chilli Lane

Pick n Pay Lonehill

Pick n Pay Cradlestone

Pick n Pay Norwood

Pick n Pay Rosebank

Pick n Pay Lynnwood

Pick n Pay Waterkloof Rand

 

KwazuluNatal

Pick n Pay Meerensee

Pick n Pay Hyper by the Sea

Pick n Pay Westwood

 

Western Cape

Pick n Pay Camps Bay

Pick n Pay Sea Point

Pick n Pay Somerset West

Pick n Pay Strand

Pick n Pay Wynberg

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s