Business / Durban / Entertainment / Events / Uncategorized

Communities benefit from aQuellé Tour Durban

The aQuellé Tour Durban is unique in that all the proceeds from the event are ploughed into the Domino Foundation that helps around 8 000 boys and girls in the Amaoti area close to Verulam with a ground-breaking programme of community upliftment and life skills education.


In a region where the safety of cycling on the roads is currently a hot topic, the guaranteed road closure for the 105 kilometre road race, the 55 kilometre cyclocross race that includes a ten kilometre leg of mountain biking single track, and the hugely popular 45km Fun Ride, all starting and finishing at the Moses Mabhida stadium.

The Xperien cycle team will also be raising awareness for children in road safety, it is an ambassador for Wheel Well, a non-profit organisation that focuses on safety for children.

Xperien’s Urban Mining initiative aims at assisting non-profit organisations that provide education and assistance for disadvantaged children in South Africa. It is an ambassador for Wheel Well, a non-profit organisation that focuses on safety for children.

The stage is set for thrilling aQuellé Tour Durban, the prestigious 105km title will be in the sights of a number of powerful teams that will converge on the start line just after dawn on Sunday morning, sporting several big names that have a tried and tested pedigree at the aQuellé Tour Durban.

Bridgette Vermaak, Xperien senior business development manager, says Team Xperien Cycling was established specifically to raise awareness for Wheel Well. “The team and its supporters network at key cycling events to create exposure for sponsors in return for their contribution.”

Wheel Well’s Peggie Mars is honoured that Xperien partnered with Wheel Well in this challenge. “We are grateful that we will be enabled to do what we do best, road safety for our dearly beloved children.”

“With car crash death and injury remaining unacceptably high, Wheel Well’s work is more urgent than ever. The exposure that we will enjoy during an event such as this is immensely valuable and funding will give us wings to fly,” she adds.

“The aim is to involve staff in a team building exercise while raising awareness for Wheel Well. We need to make sure that people take road safety for children seriously,” says Vermaak.

“Much of what we aim to achieve is to get people talking car seat and much needed donations will help us in our objective of putting every kid in every car in a car seat. A win on so many levels, but mostly for our children in road safety,” Mars concludes.

As part of its effort to raise funds for the much needed children in road safety initiative, Xperien has invited other corporates to join the Xperien cycle team at the aQuellé Tour Durban.

The 105km road race, 45km fun race and 55km cyclocross race take place on Sunday 30 April 2017. To make a donation for a car seat to help Wheel Well with road safety for children or to participate in the aQuellé Tour Durban, contact Xperien on (011) 462-8806 or visit


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